Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Give context before choosing colours
Write what you offer, who buys it and what they should do next. Add a short description of the tone: calm, practical, friendly or formal. Include only facts you are comfortable publishing. Separate must-have information from nice-to-have ideas so the first draft does not try to do everything at once.
Practical checklist
- Name your main audience
- Describe the services accurately
- Identify the primary contact action
- Choose a tone in ordinary words
- Mark unknown facts as unknown
A prompt to try
Build a homepage draft for [name], a [business type] helping [audience] with [services]. Use a [tone] tone and [colour preference]. Avoid unsupported claims and use contact links rather than bookings.
Your next step
Save your brief as a reference; it will make future AI drafts and manual revisions more consistent.