Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.

Give every page a clear role

A homepage introduces the offer, a services page explains it and a contact page makes the next step easy. An about page is useful when your process or people matter to the decision. Legal information depends on your situation and needs appropriate review. Avoid adding empty pages only to fill a navigation bar.

Practical checklist

  • Assign one purpose to each page
  • Use recognisable menu labels
  • Keep contact links visible
  • Write a distinct title for every page
  • Remove unfinished pages from navigation

A prompt to try

Draft homepage copy for [business] that introduces our services and explains how to contact us. Keep detailed service explanations separate so I can adapt them into another page.

Your next step

Create the pages customers need now and add more only when you have useful content for them.