Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.

Make the scope concrete

Describe the problems you address and the type of work you actually provide. Use a verified professional background and explain the enquiry process. Avoid invented client logos, outcome percentages or credentials. A simple site can support an introduction without pretending to operate a client portal or paid scheduling workflow.

Practical checklist

  • Name the intended clients
  • Explain concrete services
  • Use verified background information
  • Remove unsupported outcomes
  • Describe the first enquiry step

A prompt to try

Draft a homepage for [consultant] helping [audience] with [services]. Use specific, restrained copy and a contact CTA, with no invented clients or guarantees.

Your next step

Help visitors assess the fit before asking them to start a conversation.