Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Give each channel a different job
Use social posts for timely updates and your website for information people repeatedly need. Link the profile to a useful page, not just a decorative homepage. Keep opening hours and service descriptions consistent across channels. A website does not replace your social audience or guarantee discovery; it gives interested visitors a clearer next step.
Practical checklist
- List information customers repeatedly request
- Add your website to relevant profiles
- Keep contact details consistent
- Link campaigns to a matching page
- Avoid copying every social post onto the homepage
A prompt to try
Create a homepage for [business] that explains [services] to people arriving from our social profile. Keep the introduction brief and make contacting us the primary next step.
Your next step
Treat your website as the reliable reference point and your social profiles as routes into it.