Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Prefer evidence to impressive adjectives
Show the business name and relevant real contact details consistently. Explain what happens after an enquiry. Use actual work photographs when suitable and add testimonials only with permission and genuine attribution. Avoid phrases such as award-winning or certified unless you can support them. An honest small site is more useful than an inflated one.
Practical checklist
- Use the real business name
- Explain the service clearly
- Provide an appropriate contact route
- Use genuine work examples
- Remove unsupported awards and reviews
A prompt to try
Draft a factual homepage for [business]. Use our confirmed services and contact approach, with no invented awards, customer counts or testimonials.
Your next step
Build trust with details customers can verify rather than claims they cannot assess.