Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Keep human control over facts and promises
Confirm services, names, prices and contact details before they go live. Remove impressive-sounding statements that are not supported by your experience. Check that photographs represent the business honestly and that you have the right to use them. Use qualified professional review for legal or specialised claims rather than treating AI output as approval.
Practical checklist
- Check every factual statement
- Remove invented qualifications
- Confirm image permissions
- Review sensitive or regulated claims appropriately
- Approve the final draft yourself
A prompt to try
Draft a homepage using only these facts: [facts]. Do not invent certifications, reviews, prices or years of experience. Keep descriptions factual and leave unknown information out.
Your next step
Use AI for structure and wording while keeping final responsibility with someone who knows the business.