Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Give a task, not a tour
Ask the person to explain what you offer, find a specific service and show how they would contact you. Let them browse without directing them. Note confusing labels and missing information before changing colours. This informal test is not a substitute for specialist accessibility testing, but it gives practical feedback for a small site.
Practical checklist
- Choose someone unfamiliar with the offer
- Ask them to identify the main service
- Watch how they find contact details
- Record confusing labels
- Repeat the task after editing
A prompt to try
Rewrite the homepage introduction for [business] so a first-time visitor can explain our offer after one reading. Replace internal jargon with specific service descriptions.
Your next step
Make the smallest changes that resolve observed confusion, then run the same tasks again.