Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Use a small voice rule
A local shop might use welcoming, direct sentences; a consultancy may prefer calm explanations without jargon. Tell AI what to avoid as well as what to include. Review the heading, service text and contact invitation together so they sound like one business. Do not use a friendly tone to hide important conditions or uncertainty.
Practical checklist
- Choose two useful tone words
- Give one example sentence
- List words to avoid
- Keep service claims factual
- Review all sections for consistency
A prompt to try
Draft a homepage for [business] with a warm, straightforward voice. Use short sentences like [example]. Avoid hype, jargon and unverified claims.
Your next step
Choose the voice you can comfortably use in a real conversation with a customer.