Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.

Separate facts from preferences

Describe what the business does, then describe how the website should feel. Supply confirmed facts and explicitly exclude invented reviews or contact details. Ask for a first draft using the platform's widgets. If the result is not right, revise the brief rather than assuming AI understands unstated requirements. Applying a new draft can replace existing content, so review it first.

Practical checklist

  • Name the business type
  • Specify the intended audience
  • Include confirmed services
  • Describe the preferred tone
  • State what must not be invented

A prompt to try

Create an English homepage draft for [business], serving [audience] in [area]. Use [services], a [tone] voice and a clean style. Do not invent facts or unsupported features.

Your next step

Keep the prompt as a reusable brief and review the entire result before applying it.