Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Say what you do and for whom
Use a service or benefit you can explain concretely. Put supporting detail in the subtitle rather than forcing every point into the heading. Avoid slogans that could fit any business. Read the headline without the logo or photographs: it should still give useful context. Keep the mobile line length in mind when editing.
Practical checklist
- Name the service or clear purpose
- Use familiar words
- Keep supporting detail in the subtitle
- Avoid vague slogans
- Check line wrapping on a phone
A prompt to try
Draft a homepage for [business] with a direct main heading about [service] for [audience]. Use a short supporting subtitle and no unsupported superlatives.
Your next step
Choose a heading that helps a stranger understand the offer after one glance.