Design & content
Write a homepage headline customers can actually understand
The main headline should explain your offer before it tries to be memorable. Visitors unfamiliar with your business need a clear reason to keep reading.
KATE / Guides & ideas120 guides
Design & content
Practical answers about your first website, AI prompts, costs, design and being discoverable in search.
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Design & content
Website call-to-action buttons: make the next step honest
A button label sets an expectation. The destination should deliver what the words promise, especially when the site offers enquiries rather than…
Design & content
Choose a business website colour palette without overcomplicating it
A restrained palette keeps a small website consistent. Begin with a background, text colour and a primary action colour before adding decorative…
Design & content
Glass effects on a business website: where they help and where they distract
Glass-style surfaces can add depth, but transparency also changes contrast. Use the effect where information remains easy to read against the actual…
Design & content
Button shapes for business websites: consistency matters more than trends
Rounded, rectangular and pill-shaped buttons can all work on a business site. A consistent treatment helps visitors recognise clickable actions across…
Design & content
Rounded, circle or arch images: choose a shape that keeps the subject clear
Image shapes affect what visitors can see. A crop that looks decorative may remove the part of a photograph that explains your service or work.
Design & content
Arrange website sections around the customer's questions
Section order changes the story a homepage tells. Introduce the offer, explain relevant details and make contact possible without forcing visitors…
Design & content
Website spacing: give useful content room without making the page empty
Spacing helps readers separate ideas. Too little makes a page feel crowded; too much can push important service and contact information out of view.
Design & content
Choose readable website fonts for a small business
Typography should make your offer easy to read. Start with the platform's supported fonts and check the actual language, text size and line length on…
Design & content
Where should contact details appear on a business website?
Contact information should be easy to find when a visitor is ready. Its order and placement can reflect the way your business actually handles enquiries.
Design & content
What belongs in a small business website footer?
A footer gives visitors a second route to practical information after they scroll. Keep it useful rather than filling it with every page and social…
Design & content
Write About copy that explains your approach, not just your enthusiasm
Customers often want to know how you work and whether the service fits their needs. An About section can explain that more effectively than generic…