Make business website content easy to scan

Make the structure visible

Use headings that name the subject and keep one idea in each paragraph. Write service descriptions that begin with useful information rather than an introduction about excellence. Keep lists short and meaningful. Scannability is not an excuse to remove important conditions or turn the entire site into unexplained slogans.

Practical checklist

• Use descriptive headings
• Keep paragraphs focused
• Put useful details first
• Use short meaningful lists
• Retain important service conditions

Your next step

Let a visitor understand the page outline from the headings alone.