Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.

Set shared rules before individual exceptions

Choose global colours, typography and button treatment, then use section-level changes only for a clear reason. Keep service names and contact wording consistent as well as the visuals. Review the header and footer on every page. A new service page should feel related to the homepage without copying all its content.

Practical checklist

  • Set global design defaults
  • Limit section-specific exceptions
  • Keep terminology consistent
  • Review shared navigation
  • Test a complete multi-page journey

A prompt to try

Draft homepage copy for [business] using a consistent tone and clear service names. Keep the structure simple so additional pages can follow the same design system.

Your next step

Use a small shared design vocabulary to make both browsing and maintenance easier.