Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Keep necessary details and move deeper explanations
Write a clear introduction, distinct service summaries and useful contact information. Add background where it helps the customer assess the fit. Move detailed procedures or multiple service explanations to dedicated pages. Avoid making the homepage longer with repeated promises, and do not shorten away facts customers need before they enquire.
Practical checklist
- Explain the offer clearly
- Keep service summaries distinct
- Retain necessary conditions
- Move detailed information to pages
- Remove repeated filler
A prompt to try
Draft a focused homepage for [business] answering [main customer questions]. Keep useful details, remove repeated claims and avoid unnecessary decorative sections.
Your next step
Stop adding text when the customer's important questions already have clear answers.