Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Describe the image's role in context
A work photograph may need a short description of the actual result, while decorative imagery should not create unnecessary noise. Do not claim an illustrative image shows your premises or completed work. Keep the text relevant to the surrounding section. Image descriptions and truthful visual choices improve the website together.
Practical checklist
- Describe meaningful image information
- Keep wording concise
- Avoid keyword lists
- Distinguish real work from illustration
- Check the image in its page context
A prompt to try
Draft homepage copy for [business] with honest image directions for [subjects]. Do not describe generic illustrations as photographs of our actual premises or work.
Your next step
Write image descriptions for understanding, not as an extra field for search terms.