Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.
Link where the reader has a reason to continue
A homepage service summary can link to its detailed page, and an about page can point to contact information. Use descriptive wording rather than a series of unexplained click-here buttons. Check links after changing page paths. Add only links that serve the content rather than filling paragraphs with repeated search phrases.
Practical checklist
- Connect related pages
- Use descriptive link labels
- Check renamed-page destinations
- Avoid irrelevant repeated links
- Test the mobile journey
A prompt to try
Draft a homepage for [business] with clear service summaries and descriptive button labels. Use supported internal section links and avoid keyword-stuffed link text.
Your next step
Build a small, understandable path from the first visit to a relevant enquiry.