Prepared for Kate with AI assistance. Examples are illustrative, not customer testimonials.

Give each card a distinct customer question

Use a specific service name and explain who it helps or what the enquiry concerns. Keep the descriptions parallel in length without making them identical. Avoid adding invented prices or outcomes. If the differences need more space, use a separate service page and a clear contextual link rather than oversized cards.

Practical checklist

  • Use specific service names
  • Explain the intended customer need
  • Avoid identical descriptions
  • Keep claims factual
  • Link detailed services to useful pages

A prompt to try

Draft distinct service descriptions for these confirmed offers: [list]. Explain the practical difference between them without adding prices, extra services or guarantees.

Your next step

Make the cards useful for choosing an enquiry, not merely for decorating the layout.