Design & content
Service cards: explain the difference between your offers
Service cards should help visitors distinguish what you offer. Three cards that all promise quality and care do not explain which service someone needs.
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Design & content
Practical answers about your first website, AI prompts, costs, design and being discoverable in search.
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Design & content
Choose a website gallery that demonstrates real work
A useful gallery shows relevant examples rather than every photograph you own. Choose images that help visitors understand the service and what you can…
Design & content
Keep a website design consistent across pages
Consistency helps customers recognise the same business as they move through pages. A common visual system also makes future editing less complicated.
Design & content
Make business website content easy to scan
Visitors often scan a page before reading closely. Clear headings and short paragraphs help them decide whether the information answers their question.
Design & content
Website motion effects: keep business information comfortable to use
Subtle effects can support a design, but movement should not distract from service information or make navigation difficult. A business site does not…
Design & content
Website colour contrast: a practical check before publishing
Text that looks elegant in a palette can be difficult to read on the actual page. Check body copy, buttons and transparent surfaces with the content in…
Design & content
Write menu labels that match what customers expect to find
A clever page name can make a simple site harder to use. Navigation labels should set an accurate expectation about what someone will find after clicking.
Design & content
How much text does a business homepage really need?
A homepage needs enough information to explain the offer and guide the next step. Its ideal length depends on the decision, not a fixed word-count formula.