Design & content
Website motion effects: keep business information comfortable to use
Subtle effects can support a design, but movement should not distract from service information or make navigation difficult. A business site does not…
KATE / Guides & ideas120 guides
Guides & ideas
Practical answers about your first website, AI prompts, costs, design and being discoverable in search.
Page 9 / 10
Design & content
Website colour contrast: a practical check before publishing
Text that looks elegant in a palette can be difficult to read on the actual page. Check body copy, buttons and transparent surfaces with the content in…
Design & content
Write menu labels that match what customers expect to find
A clever page name can make a simple site harder to use. Navigation labels should set an accurate expectation about what someone will find after clicking.
Design & content
How much text does a business homepage really need?
A homepage needs enough information to explain the offer and guide the next step. Its ideal length depends on the decision, not a fixed word-count formula.
Business websites
A florist website that helps customers choose the right enquiry
Florist customers often arrive with an occasion in mind. Organise the website around the flower services you really provide and the information needed…
Business websites
A simple restaurant website: food, hours and the practical next step
A restaurant site should help someone decide whether to visit and how to contact you. Clear cuisine information and accurate hours matter more than…
Business websites
A café website that answers the questions visitors ask first
A café website can be simple when it answers where you are, when you open and what kind of experience you offer. Use actual details rather than generic…
Business websites
Build a photographer website around a focused, honest portfolio
A photographer's website should show the work you want customers to enquire about. A curated portfolio makes that clearer than a large mixed gallery…
Business websites
A consultant website that explains the service without empty promises
Potential consulting clients need to understand the work, audience and first conversation. Specific service explanations are more useful than broad…
Business websites
An accounting practice website: clear services and a careful introduction
An accounting practice can use a simple website to explain its services and who it works with. The copy should remain introductory rather than give…
Business websites
A barber website with clear services, hours and contact information
A barber site can answer the practical questions customers ask before visiting. Show your actual service range and make the contact route clear without…
Business websites
A beauty studio website that presents services responsibly
A beauty studio website should explain the treatments you actually offer and how to enquire. Avoid using attractive copy to make unsupported health or…