Design & content
Button shapes for business websites: consistency matters more than trends
Rounded, rectangular and pill-shaped buttons can all work on a business site. A consistent treatment helps visitors recognise clickable actions across…
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Guides & ideas
Practical answers about your first website, AI prompts, costs, design and being discoverable in search.
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Design & content
Rounded, circle or arch images: choose a shape that keeps the subject clear
Image shapes affect what visitors can see. A crop that looks decorative may remove the part of a photograph that explains your service or work.
Design & content
Arrange website sections around the customer's questions
Section order changes the story a homepage tells. Introduce the offer, explain relevant details and make contact possible without forcing visitors…
Design & content
Website spacing: give useful content room without making the page empty
Spacing helps readers separate ideas. Too little makes a page feel crowded; too much can push important service and contact information out of view.
Design & content
Choose readable website fonts for a small business
Typography should make your offer easy to read. Start with the platform's supported fonts and check the actual language, text size and line length on…
Design & content
Where should contact details appear on a business website?
Contact information should be easy to find when a visitor is ready. Its order and placement can reflect the way your business actually handles enquiries.
Design & content
What belongs in a small business website footer?
A footer gives visitors a second route to practical information after they scroll. Keep it useful rather than filling it with every page and social…
Design & content
Write About copy that explains your approach, not just your enthusiasm
Customers often want to know how you work and whether the service fits their needs. An About section can explain that more effectively than generic…
Design & content
Service cards: explain the difference between your offers
Service cards should help visitors distinguish what you offer. Three cards that all promise quality and care do not explain which service someone needs.
Design & content
Choose a website gallery that demonstrates real work
A useful gallery shows relevant examples rather than every photograph you own. Choose images that help visitors understand the service and what you can…
Design & content
Keep a website design consistent across pages
Consistency helps customers recognise the same business as they move through pages. A common visual system also makes future editing less complicated.
Design & content
Make business website content easy to scan
Visitors often scan a page before reading closely. Clear headings and short paragraphs help them decide whether the information answers their question.