SEO & domains
Internal links that help visitors find the right service
An internal link should connect a visitor to useful next information. Clear link labels and relevant destinations make a small business site easier to…
KATE / Guides & ideas120 guides
Guides & ideas
Practical answers about your first website, AI prompts, costs, design and being discoverable in search.
Page 7 / 10
SEO & domains
Image alt text for a business website: describe what matters
Useful alternative text describes meaningful image information for people who cannot see it. It is not a place to hide a list of service keywords.
SEO & domains
Structured data on a business website: useful context, not a ranking promise
Structured data gives machines organised information about a page or business. It should reflect visible, accurate content rather than add impressive…
SEO & domains
Use website keywords naturally without stuffing your pages
Keyword research should help you understand how customers describe a need. A readable service explanation is more useful than repeating the same phrase…
SEO & domains
Greek and English website URLs: why language versions need clear addresses
Separate language URLs make it easier to share and understand a specific version of a page. Language labels alone do not make untranslated content a…
SEO & domains
New website SEO: set realistic expectations about search visibility
Publishing a site is the start of making it discoverable, not a promise of immediate rankings. Useful content, technical access and competition all…
SEO & domains
Choose a primary domain before sharing your business website
If a site has more than one connected address, decide which one represents the brand publicly. Consistency makes customer links and future maintenance…
SEO & domains
Renaming a website page: check links and SEO settings together
Changing a menu label is different from changing a page path. A renamed public address can affect bookmarks, links and the information search engines…
Design & content
Write a homepage headline customers can actually understand
The main headline should explain your offer before it tries to be memorable. Visitors unfamiliar with your business need a clear reason to keep reading.
Design & content
Website call-to-action buttons: make the next step honest
A button label sets an expectation. The destination should deliver what the words promise, especially when the site offers enquiries rather than…
Design & content
Choose a business website colour palette without overcomplicating it
A restrained palette keeps a small website consistent. Begin with a background, text colour and a primary action colour before adding decorative…
Design & content
Glass effects on a business website: where they help and where they distract
Glass-style surfaces can add depth, but transparency also changes contrast. Use the effect where information remains easy to read against the actual…