Getting started
Choose one main goal for your business homepage
A homepage becomes harder to use when every section asks for a different action. One clear primary goal helps visitors understand what to do after reading.
KATE / Guides & ideas120 guides
Guides & ideas
Practical answers about your first website, AI prompts, costs, design and being discoverable in search.
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Getting started
Website navigation for beginners: labels, order and footer links
Navigation should help customers find information, not demonstrate how many pages you have. Familiar labels and a deliberate order make a small site…
Getting started
Can you launch a business website before connecting a domain?
You can review a published website at its platform address while preparing a custom domain. This separates content testing from external DNS and…
Getting started
Your first website-editor session: a simple order of work
Opening a builder with dozens of controls can feel distracting. A fixed editing order keeps your first session focused on content before decorative…
Getting started
Turn customer questions into useful website content
The questions you already answer by phone are useful clues for website content. A page that answers them can make an enquiry more informed before…
Getting started
How to test a new website with someone who does not know your business
You know your own services too well to notice every unclear phrase. A short test with an unfamiliar reader can reveal where the site assumes too much…
Getting started
The basic trust details a small business website should show
Trust does not require a wall of badges. Accurate business information, clear services and a dependable contact route help visitors understand who they…
Getting started
Why you should check your first website on a real phone
A desktop preview can hide awkward text wrapping, difficult buttons or a long mobile menu. Checking an actual phone reveals how customers will…
AI prompts
How to write an AI website prompt that produces a useful draft
A useful prompt combines the business, audience, services and tone. Specific context gives the builder better direction than asking it to make…
AI prompts
Stop AI inventing business details: write a facts-first prompt
A polished sentence is not evidence that a business claim is true. Give the AI a facts list and make the boundary between known and unknown information…
AI prompts
AI website copy: how to describe your brand tone
Tone is easier to direct with examples of how you speak than with a string of vague adjectives. Describe the relationship you want with the customer.
AI prompts
An AI website prompt for a florist: flowers, occasions and enquiries
A florist's website should help visitors connect an occasion with the services you actually offer. Beautiful imagery is useful when it supports that…